Ride Television Network, Inc. announced Friday, April 27, plans to bring RIDE TV, available as a subscription video on demand (SVOD) service and devoted exclusively to equine sports and lifestyle, to Comcast’s Xfinity X1 platform, a news release said.

RIDE TV can be added to a customer’s Xfinity service for $4.99/month.

“With RIDE TV coming to X1, millions of equine enthusiasts across the country will now be able to access our original and exclusive content on one of the most technologically-advanced television platforms ever built,” Peter Clifford, RIDE TV senior VP of Distribution and Sponsorship Sales, said in the release.

Available over the internet on X1, RIDE TV is expected to launch this summer, giving Xfinity X1 customers nationwide who love everything equine the ability to enjoy hundreds of originally produced programs.

“I wish to personally thank the leadership of Comcast for launching our service. By supporting independent networks like RIDE TV and making them available via the Xfinity X1, it is evident Comcast is committed to giving customers more choice when it comes to enjoying the programming that’s most important to them,” RIDE TV CEO Michael Fletcher said in the release.

According to the release, more than 35 million Americans ride horses every year, and one in 63 Americans have a direct connection to the horse industry. It is estimated that the U.S. horse industry adds nearly $122 billion to the economy on an annual basis.

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