Four decades after it opened as one of the earliest grocery-anchored retail centers in Arlington, Weitzman’s management division this month will begin the major renovation of Fielder Plaza.
The redevelopment of the 157,575-square-foot retail center, located at 1701 W. Randol Mill Road at Fielder Road, is designed to modernize the landmark center, which opened in 1978.
“Despite its age, Fielder Plaza through dedicated leasing and management has remained one of the best-performing centers in the trade area and offers not only a leading grocery anchor but also a popular line-up of shops, services and restaurants,” said Weitzman’s Joe Lea, asset manager responsible for the project.
He noted that the renovation is designed to build on that long-term success by adding a new façade, signage, landscaping, parking and lighting to the center. In addition, the center will receive raised identification towers and lifestyle elements, including seating, arbors, green space and other pedestrian-friendly enhancements.
Fielder Plaza is anchored by a 52,000-square-foot Tom Thumb grocery store. The grocer is completely remodeling and modernizing the interior of the store, and Weitzman will then renovate the store’s exterior. In addition to Tom Thumb, Fielder Plaza features a tenant mix that includes national, regional and local concepts, including CVS, Starbucks, Pet Supermarket, Mathnasium, Edible Arrangements, Batteries Plus, Luna Spa, Tandoor Indian Restaurant, Bombay Bazaar, Sukothai Restaurant, Hudson’s Barbers and several others.
The architect for the remodel is Hodges & Associates. Lea is directing the renovation on behalf of the center’s ownership, and Weitzman’s Kathy Detrick is overseeing construction.
Weitzman’s brokerage division team of Matt Luedtke and Michael Sweet direct leasing at Fielder Plaza. Weitzman handles property management for the center, and the property manager is Allyson Flynn.
“Weitzman is making a significant investment that will enable this landmark retail center to continue to prosper for years to come,” said Herbert D. Weitzman, executive chairman of Weitzman. “Everything being done is focused on making shopping at Fielder Plaza the best possible experience for our customers. As part of that shopper-focused package, we have also rolled out a full shopping center digital marketing package for this center, including a website, social media pages, location-enabled retailer outreach programs and promotions.”