SXSW Urban Air Panel

Mike Berry with Hillwood, Michael Thacker with Bell, Gwen Lighter with GoFly and Nikhil Goel with Uber are at the Urban Air Taxi and the Future of ride Sharing Panel.

With Fort Worth's growing presence in the entertainment industry, it's only logical the city would become a prominent part of the state's largest entertainment festival.

And so, once again Visit Fort Worth is going to be a big part of South by Southwest (SXSW) in Austin. The activation, branded Fort Worth on Rainey, will take place March 8-9 to open tech/innovation weekend, and will prominently feature Fort Worth music, food, spirits, technology and film.

The event, produced by Visit Fort Worth and High Beam Productions, will showcase Fort Worth’s appeal for visitors and business to SXSW’s national and international audiences.

Partners for the event include the Fort Worth Chamber of Commerce (FWCC), the Fort Worth Promotion & Development Fund, Bell, Lockheed Martin, Mrs. Renfro’s Salsa, Clearfork, Mellow Johnny’s, Firestone & Robertson Distilling, Chef Tim Love, Printed Threads, Fort Worth Film Commission and Hear Fort Worth.

“We are excited to be at the heart of South by Southwest on Rainey Street,” said Bob Jameson, president and CEO of Visit Fort Worth. “We are grateful to our partners for investing in bold new marketing efforts like this.”

South by Southwest is an annual conglomerate of film, interactive media, and music festivals and conferences that take place in mid-March in Austin. It began in 1987, and has continued to grow in both scope and size every year. This year's event runs March 8-17.

Fort Worth Now, the 2018 SXSW activation, was the first major collaborative initiative following strategic plans put into place by Visit Fort Worth, FWCC and the City of Fort Worth.

“South by Southwest is a global destination for professionals and a strong platform to boost awareness of our city. This is part of our plan to share the Fort Worth story in exciting ways,” said Mitch Whitten, executive vice president for marketing and strategy at Visit Fort Worth.

Fort Worth on Rainey will include:

*A 15K bicycle ride with Mayor Betsy Price.

*Meet-ups with film and travel personalities.

*A Lockheed Martin flight simulator.

*Bell's Future Flight Controls simulator, which debuted in January at the Consumer Electronics Show (CES) in Las Vegas.

*Fort Worth on Rainey day parties.

*Spice it Up with Chef Tim Love.

*Firestone & Robertson: The Whiskey Trifecta of Terror, Taste, Training and Tending Thirst.

*Hip Hop Happy Hour with Lou Charles.

Musical acts featured at Fort Worth on Rainey include:

*Danni & Kris.

*Abraham Alexander.

*DJ Sober.

*Lou Charles.

*DJ Chico.

*Smooth Vega.

*DJ Rizkilla.

*Ansley.

*Solar Slim.

*DJ Jason Fairies of Neon Indian.

*Jack Barksdale.

*Matthew McNeal.

*Quaker City Night Hawks.

*Grady Spencer & the Work.

For more information, visit www.FortWorth.com/SXSW. Follow @VisitFortWorth on Instagram and Twitter and #FortWorthSXSW for live updates from SXSW.

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