“I scream, you scream …”
MELT Ice Creams is expanding in Sundance Square with the opening of a 550-square-foot storefront at 308 Houston Street in July 2019. Currently, MELT has a cart in Sundance Square Plaza which will remain. This will be the third location for MELT Ice Creams, which offers unique flavors such as Cookie Crack, Salt Lick, and Velvet Vegan.
“MELT is a great example of a successful locally owned and operated company that is expanding its brand,” said Johnny Campbell, president and CEO of Sundance Square. “We are thrilled MELT chose Sundance Square for its next location. Sundance Square’s high visibility, ample parking, consistent traffic, special events, and security offers entrepreneurs a proven commodity.”
Founded by Kari Crowe-Seher, MELT has become a popular frozen treat in North Texas for its six core flavors and rotating flavors with the seasons. MELT currently “slings scoops” on West Magnolia in Fort Worth, in Dallas’ Bishop Arts District, and the Happy Cart in Sundance Square Plaza.
MELT Ice Creams in early May launched its second brick and motar location with a 550 square feet ‘Micro Scoop Shop’ location in the Bishop Arts District. MELT’s first location was on Rosedale, but it later opened a location on Magnolia which often sees lines out the door.
MELT’s eclectic menu changes frequently, introducing four new flavors every six weeks. Their six “Always Flavors” –Beans, Chocolate Chocolate, Cookie Crack, Saltlick, Cup Of TX, Velvet Vegan, plus the Always Sammie -- are consistent, with 5% of sales from Beans being donated to a new nonprofit every year. This year, MELT chose The Center for Transforming Lives, which works to help women and children break the cycle of generational poverty.
When asked about her newest location said, "Our MELT family is excited to give visitors of Sundance Square a taste of the local flavor,” said Crowe-Seher. “By joining the Sundance Square family, we get the opportunity to serve national and international travelers who are looking to explore a taste of Texas."